Are you still without Content Marketing?
Are you aware that business interaction with customers is changing? Could it really help to achieve your objectives? Absolutely, content marketing should be part of your marketing strategy. With the advancement of technology, the realm of marketing is changing on day-to-day basis.
Well, content marketing involves a STRATEGIC MARKETING approach. It’s not just posting any content on social media feeds but it should be accomplished in a prudent way. Now to get started with content marketing a timed panning should be done like planning on how content marketing going to affect sales, advertisements, services etc. Secondly, a clearly defined target audience must be defined to get the desired results. Thirdly, the content must be optimized in a way to cater the interest of the audience. Fourthly, you need to publish the content to the social media feeds and other websites. Lastly, you need to monitor the results by gathering the website traffic and search engine ranking. The results will serve the entire purpose starting from planning to result monitoring to understand people’s response. This can give you an opportunity as well to improve on the content, if required.
Importance of Content Marketing
A good content can align you with closely with the customers; they will gain better trust from you. Content stands as the important ingredient in marketing. Valuable content can influence people in long run, it will help them to make better decisions about the brand. It can retain your customers in a long-term basis. A reward towards informative content can be achieved through intelligent approach towards client communication. A content should be useful to the customers i.e. it should be CUSTOMER-CENTRIC.
Brand’s integrity is dependent on the way content is demonstrated. The more people have a glimpse on your content, the more they will become BRAND LOYAL. It can increase the reputation of your brand. A single logo won’t sell your brand but the strategies involved in content marketing can do. Your company’s prominence and reach can be increased.
It affects SEO to a greater extent. If SEO and content marketing goes together it can crate miracles. If a good content is created and you connect it to your brand it can improve your SEO. Not only it will be viewed and read by the customers but also increase the ranking through SEARCH ENGINE. There can be no SEO without good content. Even Google ranks those pages with valuable and huge amount of content.
If customers find valuable content, then it’s likely that you can get more clicks to your site. Traffic can be also increased by INTERNAL LINKING of various content of your site. If you are engaged with the content more, you will eventually get more traffic and you can easily get the customers on your track.
Pairing Content marketing with Social media help you start with a better ROI. Video sharing, blogs, guest post, social content, forum talks etc can expand your audience. Share the latest content all over social media and all the best you have a better ROI.
As said by the Digital Marketer Neil Patel, “"The best way to measure your ROI of your content marketing is through direct conversions. If you are writing the right type of content and you have call to actions in place, your blog can produce a positive ROI”
Success of content marketing can be tracked from traffic to engagement to conversion. So using better content to reach out to the customers strategically can drive necessary results.