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Mobile marketing as an important segment

29-Aug-2017
Mobile Marketing

Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. The era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind!

Mobile Marketing Strategies

  • App-based marketing

Creating an app featuring your product or service is vital for your mobile marketing , since it’s very easy to download. Based on the budget you can decide which mobile platform you want it to deploy.

  • In-game mobile marketing

As the quality of video games has improved, the number of people playing them has grown. The most important fact into in-game marketing plan is matching the right product with the right game

  • QR Code Scanning

 The way your phone scans and “clicks” to access the content, so they’re inherently tied to smart phone usage. Any user with a smartphone will need to do a one-time download a free application which makes use of the phone’s camera, but other than that you’re away.

  • Location based marketing

In this era of technology advances, allowed companies to know much more about their clients' locations so they can target these clients individually.

  • Mobile Search Ads

Thanks to Google's innovative Campaigns, marketing people with all skill and budget levels can easily set up a single campaign to target users of multiple devices, target customers through user context including location, time and search query criteria and more.

  • SMS

The easiest way of marketing by instantly sending bulk SMS mobile messages. It can create better relationship with your contacts since its highly effective for reaching out to customers.

Why Mobile Marketing?

  • Availability of quick services anytime
  • Mobile has become part and parcel of life
  • Mobile is not only used for e-shopping but also used in physical store
  • SMS Marketing
  • Mobile search index becomes primary contents for ranking
  • Mobile Commerce And Mobile Marketing Go Hand-In-Hand

Mobile marketing lets you reach your customers and prospects anytime, anywhere. And with sky-high open and click-through rates, your efforts are more likely to have direct, positive results.

Sheeja Joseph
Digital Marketing

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