On-page SEO checklist for a perfectly optimized website page

on page seo checklist

So you have a well-designed blog, Is this enough to attract visitors to your website? My answer is “No”…

You have to make sure the website content is accessible for search engines if it isn’t your site won’t get ranked in search engine result pages.

Consider these on page SEO checklist for better rankings of your website on search engines.

  1. Content is King: In today’s world before taking any purchase decision people are searching for them in Google. So by creating valuable good quality relevant content, it is actually a win- win for both customers as well as for you. You can showcase your expertise through the content you are publishing and customers get their information they are searching for. If people can’t link to your content then it will be difficult for the search engines to rank it.

  2. No duplicate content: Create unique content for your website; otherwise it will cause a negative impact on your rankings.

  3. Page load time: Google has made it official that website loading time is one of the search engine ranking factors. When a website loads slowly, the less time the users will spend there. Following are some methods for reducing the page load time.

    • Enable Compression
    • Minify CSS, JavaScript, HTML
    • Optimize Images
    • Use CDN (Content Distribution Network)
    • Leverage browser caching
  4. Title tag: These are used in the search engine results page to show a preview snippet of a given page. Optimize the title tag with focus keywords of that page. Place the keywords close to the start of the title tag. Always create unique title tag with character length, not more than 60 characters.

  5. Meta Description tag: These are used in search engine results page to show a preview snippet of a given page. It actually improves the CTR. Always create a unique description for a given page with character length, not more than 160 characters.

  6. Header tags: Page headings serve the purpose of allowing a reader to see the main sections or points of a page. It actually improves the user experience of a website, thus search engines consider this as a factor for ranking a page. Among the header tags h1 is most important then the hierarchy goes down from h1 to h6. Header tags should give a description what the page content is about like what title tag does. Try to include primary keywords of a page in an h1 tag.

  7. Alt tag: Alt text or alt tags describes what’s on the image. Use images which are relevant to the website. Search engines cannot see images but they can read the text used to describe the image. So for ranking of images in SERPs, it is better to use the alt tag.

  8. SEO friendly URL structure: Url of a web page describes what the page is about to users as well as search engines. Always keep the site’s URL as simple as possible. Website page navigation can be well explained using folders and subfolders in URL structure. Use of hyphens in page URL is better than using underscores.

  9. Internal linking: Internal links are links pointing from a page to another page of the same domain. They are highly important as they help in better user navigation and also in passing link juice around websites. It also helps search engine spiders to crawl the pages easily and index them.

  10. Robots.txt: It is a text file webmasters create to instruct search engine robots how to crawl and index pages on a website.

  11. Sitemap.xml: XML sitemaps are created for search engines. These are ways to communicate directly with search engines, helping them to index the changed content faster.

  12. 301 redirections/404 errors: The best method to fix 404 errors is to do 301 redirection or permanent redirection.

  13. Mobile friendly optimization: Google has included mobile friendliness as a ranking signal in search engine result pages. So make sure that your site is mobile friendly and optimized for mobile search results.

Follow this above-mentioned SEO-checklist for better results on search engine result pages. Do you have anything more to add??? Post them as your comments....

Anju Mohan


Add Comment


Lantern Technologies Pvt Ltd
C1, 3rd Floor, Gayathri Building, Technopark, Trivandrum, Kerala.